When the Denver Broncos Foundation announced the launch of the ALL IN. ALL COVERED. (AIAC) program on January 28, 2025, it marked the beginning of one of the most ambitious football‑safety initiatives in the country. Over four years, the Foundation will provide more than 15,000 Riddell Axiom helmets and offer an InSite Analytics subscription to every high school tackle football program in Colorado, making it the largest statewide deployment ever.
A Look Back at Year 1: Advanced Technology at Statewide Scale
Year 1 of ALL IN. ALL COVERED. demonstrated what’s possible when innovative equipment, impact analytics, and educational support are deployed together across an entire state. In 2025, the program involved:
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- 275 high schools from every corner of Colorado
- 3,868 Riddell Axiom helmets delivered to student‑athletes
- Widespread adoption of InSite Analytics, activating a new era of data‑enhanced coaching in Colorado
- Six statewide educational caravans connecting coaches and athletes with Riddell experts
- A coaches clinic dedicated to the importance of Axiom fit & maintenance and an InSite Analytics reporting overview
The Denver Broncos Foundation and Team Riddell worked side by side to ensure not only helmet distribution, but also meaningful education—creating a true ecosystem of performance and protection.
This program represents one of the most comprehensive demonstrations of modern football technology in active use today.
But the biggest takeaway?
This technology isn’t just for Colorado.
Thousands of football programs across the country at all levels are taking advantage of the same Riddell technologies today. Now it’s your turn! Contact your Riddell rep to get started.
Why Colorado’s Adoption Matters for Every Football Program
This initiative reflects a significant shift underway across football programs nationwide. Teams are increasingly prioritizing Riddell technologies that deliver personalized fit and impact analytics—tools that help them support athlete development, improve technique, and elevate protection and performance. This is the future of football.
Colorado’s investment validates two major trends:
- Personalized-Fit Is Becoming the Standard
When an NFL franchise chooses Axiom for statewide distribution, it reinforces what many high school and college programs have already realized: better fit leads to better protection.
By combining personalized Tru-Fit fitting technology, advanced impact response, and an adaptable interior liner system, Axiom stands out as a top choice for programs focused on both performance and protection.
- Impact Data Is a Proven, Proactive Coaching & Player Development Tool
With the widespread activation of Riddell’s InSite Analytics impact monitoring in Year 1, Colorado has become a live model of how data supports daily coaching decisions.
InSite Analytics gives program staff a smarter path to player development with:
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- Player‑ and position-specific impact trends
- Objective data to help reduce unnecessary head impact exposure
- Insights to uncover technique faults before they become habits
- Tools to inform more effective practice planning
This technology is shaping the way teams teach, train, and evaluate athlete progress.
The Broader Message: If Colorado Can Do It, Your Program Can Too
The Broncos’ generous four‑year investment shows what’s possible when programs make a strong commitment to athlete protection and data-driven coaching tools. And while Colorado’s gift is unique, the technology powering the AIAC program, including Riddell Axiom and InSite Analytics, is available to any tackle football program today.
Thousands of programs outside Colorado are already leveraging this platform to:
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- Improve player performance with objective data
- Reduce unnecessary head impact exposure
- Strengthen coaching staff efficiency
- Modernize helmet inventory with personalized‑fit systems
- Support long‑term player and program development
Whether you oversee a single team or an entire district, you can implement the same solutions that are elevating football across an entire state.
Looking Ahead: A Growing Movement in the Sport
As ALL IN. ALL COVERED. moves into Year 2, the momentum in Colorado continues to build. More players will be wearing Axiom. More coaches will unlock insights through InSite Analytics. And more athletes will experience the benefits of personalized fit and data‑informed development.
This is more than a helmet distribution program; it’s a roadmap for the future of football.
Learn More About Axiom and InSite Analytics