Rivalries – they drive motivation in athletes, passion in fans and brings the football community together. This NEW program, launched by NFL x Nike, harnesses storied traditions and garners communities by creating unique uniforms and helmet designs to elevate NFL rivalry games.
On August 28, 2025, the first eight NFL clubs unveiled their unique alternate uniform and new helmet designs, and now, the AFC East’s (Bills, Dolphins, Jets, Patriots) and NFC West’s (49ers, Cardinals, Rams, Seahawks) new on-field helmet looks are available to you!
Beginning September 10, the collectible products will be available on our website in our standard Speed Mini, Speed Replica, Speed Authentic, and SpeedFlex Authentic models.
The NFL x Nike Rivalries program is a four-year initiative that will spotlight eight teams—four from the AFC and four from the NFC—each year as they unveil new alternate uniforms and helmet designs. Running through 2028, the program is designed to celebrate iconic matchups with fresh looks and bold designs during home rivalry games.
Here’s how the rollout breaks down:
- 2025 Phase: AFC East and NFC West
- 2026 Phase: AFC South and NFC North
- 2027 Phase: AFC West and NFC East
- 2028 Phase: AFC North and NFC South
This program gives fans a unique chance to grow their collections while strengthening their bond with athletes and teams. It’s all about celebrating the traditions and stories that you, the fan, have helped build right alongside your local community.
Let the Rivalries Begin.