More of What You Want

We can all appreciate upgrades, especially those that make our lives easier. And this one from Riddell – customers should take notice.

The newly redesigned, built from the ground up, with the customer top-of-mind every step of the way, offers benefits to users across the board in all the right spots.

Highlighted in this post, we point out how is evolving to better suit the needs of you, the consumer.

Custom Helmet and Pad Design Tools
Ever wish you could build a helmet or pads from scratch BEFORE you get it from Riddell?

Well – thanks to some forward-thinking and innovation, now you can build Riddell products online customizing key features on both pads and helmets to create one-of-a-kind looks.

Want to see a new paint color or design? Done. Want to customize your facemask and chinstrap combinations? It’s here. Ever wish your shoulder pads matched your team’s primary colors? Now you can do that, too.

Now, with the new dynamic interactive 3D builder, customers and programs can explore custom helmet and shoulder pad combinations from the comfort of home.

Improved Reconditioning Process

Reconditioning is a must and something Riddell recommends all customers do each and every year to prolong the life of protective equipment.

Because this process is so essential, Riddell saw a need to make it easier for the individual consumers. The new site now brings streamlined efficiency to reconditioning with an all new digital process, eliminating steps to get helmets and shoulder pads to and from a Riddell facility.

Enriched Collectibles Shopping Interface

Showing off your fandom should be easy and exciting.’s new collectibles shopping interface offers users a richer experience with updated imagery and product descriptions.

As an officially licensed provider of collectibles for both the NFL and NCAA, Riddell is your one-stop shop for authentic and replica helmets that take your sports cave or collection to the next level.

We hope you’re as excited about these changes as we are, as we continue to evolve with the needs of our customers. These are just some of the many new upgrades to that are designed to bring our products, made just for you, right to your door. Easy, fast and efficient.